There are two poets’ corners in Britain. The first one nestles in the South Transept of Westminster Abbey where luminaries such as Tennyson and Robert Browning are buried. The other resides within the website of one of the UK’s leading bathing aid companies – Bath-Knight.

Yes, you heard correctly. The family run mobility company actually has a section of their website given over to customers who prefer to register their satisfaction with an ode or two dedicated to bathing aids. With 100,000 satisfied customers, Bath-Knight hasn’t been short of willing participants although as the volume of poems has risen, so has the obvious toilet humour – as one would expect from a poetry section given over to bathrooms, showers and baths. After all, there are only so many poems one can write about bath lifts.

Mobility Compare’s favourite poem was written by Mrs Pullman who wrote a surprisingly clever ditty:

Arthritis and a failing sight
Combined to spoil my bathing night
That gorgeous soak of utter bliss
Not something that I wished to miss
My life’s now changed-I soak with glee
Thanks Bath-Knight-You rescued me

Whereas Wordsworth, TS Eliot, Keats and Burns all have memorials at Westminster Abbey, by contrast Mrs Pullman was given a listing on Bath-Knight’s website and a free ‘soap on a rope’.

Still, it’s satisfying to see a mobility company interact with their customers in this way. In a UK business culture obsessed with profit & loss, revenue and offshore balances sheets, it’s good to have a family run business remind everyone that real success is based on satisfied customers. No more, no less.